Getting copywriting done for your Green Business just got a heck-ova lot easier!

No matter what type of Green Business you run, if you have customers, it’s essential to have some sort of information online, even if its just one page. Otherwise, you’re relying on third parties to deliver this information, which might be outdated or completely wrong. Even if you only have a few clients, or think that people won’t search for your type of services, trust me, there will be someone looking for you, and you should try to make their process easier.

“It’s still surprising that so many businesses don’t have a website. This ignores the fact that most Americans are on the web, looking them up. Studies have shown that 70-80% of people will research a company online before making a purchase decision, usually by visiting its website. Even having a one-page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation.”

Rehan Fernando, CEO at EIGHT25MEDIA

Copywriting Written by a Green Copywriter

It doesn’t have to cost a fortune to create your online presence, just a little time and some content. However, this may still be asking a lot from a small business that has a million other things to do. On the upside, most businesses can get away with a one-time push of content, and only readdress them yearly.

On the other hand, there are businesses that want weekly content flowing to their potential clients in the forms of blogs, email blasts, availability, newsletters, social media posts, LinkedIn pages and other media outlets. At this level, there usually needs to be a dedicated, full-time employee to run all of these accounts.

Having been in various Green Industry jobs for nearly two decades, I know there is a lack of online presence for many Green Businesses. Whether it’s due to lack of time, lack of online knowledge, don’t want to hire someone full-time or you just don’t want to do it; I’m here to help!

I’ve been on both sides of the coin; I’ve been in charge of advertising for a landscape company and also wore the hat of acquisitions, having to find products. For this reason, I’m well-versed in where to spend time and money in advertising and where not to. I’m also able to find most things online, due to my search abilities, but it shouldn’t be that hard to buy something!

Website

Is your website sitting quietly in the back of the internet? Let’s change that with a great story, clear calls-to-action and homegrown SEO copy.

LinkedIn

Don’t discount LinkedIn as a source of information for your company. Polish up that Bio and Company Page

Social Media

Don’t underestimate how much time folks spend on social media. Although posting is free, it still takes time.

Advertising Strategies

Keep your clients consistently engaged with copy and marketing strategies that stop them from looking elsewhere for your services.

Blogging / Emails

Did you know if Facebook or Instagram were to go belly-up tomorrow, all of your connections are gone? It’s better to invest in gathering an email list. It’s one of the easiest ways to stay in touch with your clients, and one of the only types of marketing you truly own. Clients enjoy free information, as long as its engaging and relevant. Keep them close with weekly posts.

Helper Sheets

Keep potential customers on your website, not searching all over for products or services you offer. Offering solutions to clients via your products makes everyone happy. Examples of these would be a substitution list for nursery stock, specialty planting guides and plant / area calculators.

As all jobs have different circumstances I don’t have set rates.

To see copy samples and talk about your copy needs, contact me.

© Green Collar Copy